Bill Kennard was announced as President Clinton's choice for Federal Communications Commission chairman. Mr. Kennard, currently the agency's general counsel, would be the agency's first black chairman. But there were reports Senate confirmation hearings would be held up until the president nominates Gloria Tristani, a New Mexico State Corporation commissioner, to a Democratic FCC seat next month.
AIR FRANCE CHOOSES AMMIRATI AS GLOBAL SHOP
Air France has awarded its $50 million global creative account to Ammirati Puris Lintas, New York. Euro RSCG, Paris, was the incumbent. Spending in the U.S. for 1996 was less than $1 million, according to Competitive Media Reporting; however, future U.S. spending was not disclosed by Air France or Ammirati.
BURNETT PICKS UP CARPET ACCOUNT
Carpet & Rug Institute chose Leo Burnett USA, Chicago, as its first agency for a four-year campaign to promote carpeting to consumers and businesses, an account that will spend $100 million over four years. Burnett will handle advertising and PR for a campaign launching in the fall, said Richard Corelitz, ad director for the institute.
ONLINE COUPON SYSTEM PLANNED FOR SUPERMARKETS
SuperMarkets Online, a division of Catalina Marketing Corp., will offer national online couponing this fall. In the system, consumers can print out savings tickets on their home computers. When the product is purchased at the selected retailer and the ticket presented, the Catalina in-store printer will dispense a coupon good for savings on the next purchase. Joanne Pearsall, director of future marketing for Nabisco Brands, said the system will allow the package-goods giant to "take another step toward the future of one-to-one marketing."
INTERPUBLIC BUYS INTO ADDIS-WECHSLER
Interpublic Group of Cos., New York, acquired a majority stake in Addis-Wechsler & Associates, Los Angeles, the personal management and production company that represents actors such as Richard Dreyfuss, Jeff Goldblum and Ted Danson. Terms were not disclosed. The buy is part of Interpublic's plans to boost content production.
MASTERCARD CHIP EFFORT TO FRANKFURT BALKIND
MasterCard International has chosen Frankfurt Balkind Partners, New York, for its business-to-business marketing and trade advertising to promote MasterCard Chip card. A microchip in the card allows it to be used for a variety of accounts and to store information about the user. The campaign's goal is to get banks and merchants to adopt MasterCard chip technology as the industry standard, said Aubrey Balkind, chairman-CEO of Frankfurt Balkind. The campaign launches in early fall with a budget estimated at $4 million to $5 million.
FTC REPORTS TOBAC CO SPENDING AT $4.9 BILLION
Federal Trade Commission in its annual report on tobacco advertising and promotion said spending rose 1.2% to $4.9 billion in 1995, with most of the increase due to increased slotting fees and on-pack promotions ranging from coupons to giveaways. Those slotting fees and giveaways cost tobacco companies $1.35 billion. FTC said spending on distribution of specialty items dropped 28% to $665.2 million and spending on point of purchase dropped 24.4% to $259 million. Newspaper advertising dropped 20% to $19.1 million, while magazine ads decreased by a smaller amount.
FOX JOINS SMART IN NIELSEN CHALLENGE
Fox Broadcasting Co. has joined the Smart ratings initiative, a potential competitor to Nielsen Media Research being developed by Statistical Research Inc. Fox has been vocal in criticizing a number of Nielsen methodologies; it joins ABC, CBS and NBC as the fourth network to financially back Smart. Discovery Communications is said to be close to signing with Smart as a cable network partner.
CABLE'S HISTORY NAMES MOSS/DRAGOTTI/WELLS
History Channel has selected Moss/Dragotti and Wells BDDP, both New York, to handle national advertising. Spots will begin later this month. Moss/Dragotti will handle creative and sister shop Wells will do strategic planning. Spending was undisclosed, but History Channel billed $6.7 million last year, according to Competitive Media Reporting.
ELECTRONIC COMMERCE BID BY INTEL ADVANCES
Chip maker Intel Corp. and business software powerhouse SAP America set up a joint venture, Pandesic LLC, to promote a system for businesses to get into electronic commerce. The San Francisco office of McCann-Erickson Worldwide and sister agency Thunder House Online Marketing Communications are handling (AA,