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Grey gains stake

in Winkler Advertising

Grey Ventures, the venture-capital arm of Grey Advertising, New York, acquired a stake in Winkler Advertising, San Francisco, an agency that specializes in advertising for technology companies. Agnieszka Winkler will remain the agency's CEO.

Exxon agrees to run

corrective TV spots

Exxon Corp. will air corrective TV commercials in 18 markets as part of a settlement with Federal Trade Commission over deceptive ad charges. FTC said Exxon lacked adequate substantiation to support commercials, from McCann-Erickson Worldwide, Houston, which claimed high-octane gasoline reduced maintenance costs.

New-media guidelines

expected by ASME

American Society of Magazine Editors is expected to announce June 30 eight new-media guidelines for clear ad/edit boundaries as an extension of a earlier report on the same topic. Two ideas from the group include: Publishers' Web sites should clearly establish on the home page what company controls content on the site; and editors should control how links from editorial Web pages jump to advertiser content.

Sports marketing's

ProServ is sold

Sports marketing companies ProServ and ProServ Television have been sold to Marquee Group, New York, for cash and stock valued at $15 million. ProServ Chairman-CEO Donald Dell and President-Chief Operating Officer Bill Allard will continue in those roles at ProServ.

Holyfield debuts

sports clothing line

World heavyweight boxing champion Evander Holyfield has launched a new sports apparel line, Holyfield Warrior. The fighter met Mike Tyson over the weekend in a championship bout. The line includes a full range of apparel, including T-shirts, shorts, sweatshirts and running suits; 25% of the profits will go to charity. Holyfield Enterprises is negotiating with retailers and said it will launch a national ad campaign later this year. SME Design, New York, is handling creative.

Energy One utility

to hail 'sum' power

"The power of the sum" is the ad theme for Energy One, the branded-energy marketing company created by Utilicorp United and Peco Energy Co. Energy One will market AT&T Corp. residential communication services, ADT Group's electronic security offerings and other utility services. Paul Morris, exec VP-chief marketing officer for Energy One, called the alliance a response to consumer demand for "bundling" of utility services. Print ads ran last week; TV*spots are due within 60 days. Marsteller Advertising, New York, handles ads; Cone & Wolf, Atlanta, has PR; and Langston Communications, New York, has events and collateral.

Fox/Liberty buying

into Rainbow Sports

Fox/Liberty Networks agreed to acquire 40% of Rainbow Sports, a division of Rainbow Media Holdings, for $850 million. The deal means one service provider, Fox Sports Net, will distribute 17 regional networks (nine Fox/Liberty channels and eight Rainbow channels).

Huizenga's Republic

adds Value Rent-A-Car

Wayne Huizenga's Republic Industries said it will buy Value Rent-A-Car, adding it to rental car brands it already owns: National Car Rental System, Alamo Rent-A-Car and Spirit Rent-A-Car. Mitsubishi Motor Sales of America is selling Value for $77.5 million in cash or Republic common stock. Republic said it doesn't expect to change Value's agency, Gray Kirk/VanSant, Baltimore.

Lucent, Philips

merging phone units

Lucent Technologies and Philips Electronics will merge their telephone units in October into Philips Consumer Communications. The Philips brand in 1999 will replace Lucent's current Lucent/AT&T phone brand.

Avon targets new

global fragrances

Avon Products is introducing global fragrances Starring and Starring for Men with print and TV customized to the general population as well as the African-American and Hispanic markets. N.W. Ayer & Partners, New York, is Avon's agency, but the Starring campaign, estimated at $25 million plus, was created in-house. Creative Media handles media and Vidal Reynardus Moya, Santa Ana, Calif., handles Hispanic advertising. Campaign theme: "You're the center of it all."

Holiday Inn mulling change in chain's name

Holiday Inn Worldwide executives are reportedly considering a name change to Holiday Hospitality International to reflect the changing positioning of some of the brand's properties. The company had no comment. Industry sources speculated some repositioning would occur because of the change.

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