Snapple flavor line
Triarc Cos., which is bringing back Wendy Kaufman as spokeswoman for its newly acquired Snapple beverages, is introducing a new line of Snapple flavors called Wendy's Tropical Inspiration. Ms. Kaufman appears on bottle labeling for the first flavor in the line, Orange Tropic. Other flavors are planned. A first commercial from Deutsch, New York, officially named Snapple's agency, will appear in spot markets as early as next week and shows Ms. Kaufman leaving an island retreat to go back to Snapple "because they need me."
pushes to 'always lead'
Toshiba America Information Systems' Computer Systems launches a new tagline, "Always lead," in a $10 million-plus print and radio campaign. Ads began in The Wall Street Journal for a revamped line of top-selling notebook PCs, including an innovative 2-pound "mini-notebook." Print and radio spots will run through yearend via Poppe Tyson, Los Angeles.
Chicago bids to curb cig,
liquor outdoor boards
Chicago has become the latest city to field a push for major restrictions on outdoor boards for tobacco and alcohol. Like proposals in Cleveland, New York and Los Angeles, the Chicago plan follows language adopted by Baltimore-where a ban has been left standing by the U.S. Supreme Court.
pushed by Kellogg
Kellogg Co. has applied to the Food & Drug Administration for the right to tout its breakfast cereals as anti-carcinogenic, a claim that rival Quaker Oats Co. already can make for its oatmeal. Kellogg has complemented its filing with page newspaper ads, handled by Leo Burnett USA, Chicago, claiming that Kellogg is making "health news" with its FDA filing. In addition, more technical ads, handled by Sciens Worldwide Advertising, New York, have been placed in journals for health professionals.
from Levi's to VF
VF Corp. intends to purchase the trademarks and existing inventory of Brittania Sportswear from Levi Strauss & Co. Terms of the transaction are expected to be finalized in a month. VF is targeting jeans as a continued growth area.
Direct Impact link
Global PR powerhouse Burson-Marsteller and Direct Impact Co., a cause-related direct marketing and PR company, plan a strategic alliance called Burson Direct that will marry the PR, direct marketing and database marketing functions the two companies already share for five common clients.
Reebok, Warner Bros.
set Shaq deal
Reebok International's marquee icon Shaquille O'Neal will endorse footwear and apparel for Warner Bros. Consumer Products' WB Sports brand under a licensing pact announced last week (AA, June 2). Reebok will continue marketing performance footwear and apparel endorsed by Mr. O'Neal. A separate line, under the WB Sports brand and Shaq's Dunkman logo, will be sold through mass merchants and Warner Bros. Studio Stores.
Samsonite to relate
its travel 'War Stories'
Samsonite Corp. is breaking a $30 million global ad campaign titled "War Stories." Two 30-second spots from TBWA Chiat/ Day, Venice, Calif., focus on Samsonite's global solutions to real-life travel adventures and feature EZ Cart products from Samsonite's newest luggage collections.
GrandMet goes to Y&R
for print buying
Grand Metropolitan tapped Y&R Advertising, New York, to handle print buying for its International Distillers & Vintners North America and Pillsbury Co. units. Y&R takes over all International Distillers print planning in 1998. Pillsbury planning will stay with its current brand agencies because Y&R performs the same function for Kraft Foods, a competitor. McCann-Erickson Worldwide, New York, previously did print negotiating for both.
ABC in promotion deal
ABC-TV and American Airlines formed the ABC AAdvantage Club as a promotion for the fall TV season. Club members earn miles by watching particular programs and then answering questions about show details. Mileage awards could be used to purchase ABC merchandise or take ABC-theme trips to program tapings and ABC-covered sports events.
First TV spot runs
for Disney cruises
Walt Disney Co. aired its first TV commercial for its Disney Cruise Line. The spot, which builds on print ads that broke in February, introduces the company's first liner, Disney Magic, which will begin sailing in March 1998. Leo Burnett