FOR THE RECORD

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CBS INTO CABLE TV VIA COUNTRY NETS' BUY

[New York-Feb. 10] Westinghouse Electric Corp., soon to be renamed CBS Corp., said it will acquire The Nashville Network and CMT: Country Music Television from Gaylord Entertainment Co. for stock valued at $1.55 billion. Westinghouse's Group W Satellite Communications already handles ad sales and marketing for the networks. David Hall, president of Gaylord Communications, will become president, CBS Cable. Gaylord plans to increase its commitment to Christian music. The company said it would invest $5 million to $10 million a year for the next three years in Z Music Television, and expand Word Records.

BURNETT LEADS MOBIUS WINNERS

[Chicago-Feb. 6] Leo Burnett USA and Giraldi Suarez Productions, New York, took honors for Best of Show for TV for their work on spots supporting the Oldsmobile Aurora at the 1997 Mobius Advertising Awards. The Feb. 5 event awarded 95 TV commercials, 15 radio spots, 106 print ads and 19 package designs. Best of Show for radio went to Promanad Communications, Toronto, for a Toshiba spot. Top print winner was Campbell Mithun Esty, Minneapolis, for the American Academy of Dermatology. In all, Burnett won 21 first-place awards, followed by J. Walter Thompson USA with 17.

JUDGE PUTS HOLD ON CLARITIN ADS

[Kansas City, Mo.-Feb. 12] A U.S. district judge here issued a temporary restraining order that requires Schering-Plough Corp. to modify ads for its Claritin prescription anti-allergy drug pending a Feb. 19 hearing. Hoechst Marion Roussel, marketer of rival Seldane, had charged in a lawsuit that ads for Claritin are misleading.

DISNEY ALL-OUT FOR VIDEO LAUNCH FOR 'DALMATIANS'

[Burbank, Calif.-Feb. 10] Walt Disney Co. says the April 15 home video launch of "101 Dalmatians" will be the company's biggest ever behind a home-video release of a live-action film. Alamo Rent-A-Car, Disney Interactive and Nestle's Alpo brand are among the tie-in partners.

BERNARDIN TO N.Y., GAYNOR BOOSTED, AT BOZELL

[New York-Feb. 13] Responsibility for the four Chrysler brands handled by Bozell Worldwide's Southfield, Mich., office (Chrysler, Plymouth, Jeep and Eagle) has been consolidated under Kim Gaynor, who was named exec VP-director, Chrysler Domestic, from president, Chrysler-Plymouth. Tom Bernardin, president, Jeep-Eagle and Chrysler International, is relocating to Bozell's New York office, where he will fill the vacant post of general manager. Earlier in the week, Bozell Worldwide acquired Kamstra Communications, St. Paul, Minn., renaming it Bozell Kamstra. The $35 million agency will become Bozell's business-to-business advertising unit.

MCDONALD'S MONOPOLY ADDS HASBRO COUPONS

[Oak Brook, Ill.-Feb. 10] McDonald's Corp. will roll out its fourth annual Monopoly game promotion March 1. In addition to typical product-focused game pieces, the promotion will feature tray-liner coupons for Hasbro toys.

GROUP ATTACKS TV CONTENT RATINGS

[Washington-Feb. 11] Parents Television Council, a conservative media watchdog group, gave the TV industry's program content ratings system an "F" on its first report card. It cited three instances in which characters in PG-rated prime-time shows aired in January made distinct references to oral sex or masturbation or used "beeped-over" profanity.

BURNETT SETS LINKS ELECTRONICALLY

[Chicago-Feb. 10] Leo Burnett Co. is installing software to place cable network buys electronically, bypassing mail, fax and couriers. The software, from @media division of Management Science Associates, uses electronic data interchange, similar to the paperless order systems for marketers and retailers. Burnett is the first agency to use the EDI software.

UNIVERSAL BUYING PENN OUTDOOR OPERATION

[Chicago-Feb. 12] Universal Outdoor said it has signed a letter of intent to buy the Baltimore market operations of Penn Advertising from Lamar Advertising Co. Lamar announced its purchase of Penn earlier this week. The transaction, with a purchase price put at $46.5 million, involves about 1,450 display faces.

GOODYEAR SET TO ROLL NCAA TOURNEY BLITZ

[Akron, Ohio-Feb. 12] Goodyear Tire & Rubber Co. plans an extensive airing of its new brand and product-specific TV spots during the NCAA basketball tournament telecasts in March. The campaign, part of an overall $50 million 1997

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