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K-III PURCHASES FIVE PACKER MAGAZINES

[new york-jan. 13] K-III Communications Corp. purchased five special-interest magazines from two companies controlled by R.C "Clyde" Packer. The magazines include Bodyboarding and Surfing, which were published by San Clemente, Calif.-based Western Empire Publications, and Car Audio & Electronics, Audio/Video Interiors and Volleyball, published by Woodland Hills, Calif.-based Avcom Publishing, an affiliate of Western. Mr. Packer is the younger brother of Australian press baron Kerry Packer, who controls Fairfax Publishing.

"PEOPLE' HIRES 'YM'S' FERRARI FOR NEW TEEN BOOK

[new york-jan. 14] Time Warner's People raided Gruner & Jahr USA Publishing to sign YM Editor in Chief Christina Ferrari to be the editor of a new teen title that will be tested later this year. A spokeswoman said that People hoped to have the teen title begin regular publication "by early '98."

TURNER SNARES 12 FILMS FOR FIRST-RUN TBS, TNT FARE

[atlanta-jan. 14] TBS and TNT have purchased a total of 12 films from sister Time Warner companies, according to Ted Turner. The vice chairman of Time Warner expects increased ratings and higher CPMs for the films than typical fare on these cable networks. First up in the package is the hit Warner Bros. film "Space Jam," which is bypassing network TV.

SATURN PUTTING $5 MILLION BEHIND NEW LEASING EFFORT

[detroit-jan. 15] General Motors Corp.'s Saturn Corp. is announcing an estimated $5 million national TV and print campaign to promote leasing. Leasing now accounts for less than 15% of Saturn's annual unit sales. Saturn said it won't subsidize lease prices to compete with those offered by more aggressive Japanese brands. Hal Riney & Partners, San Francisco, handles.

HERSHEY PUSHES REESE'S COOKIE CUPS WITH $10 MIL

[hershey, pa.-jan. 13] Hershey Foods Co. announced today the rollout of Reese's Crunchy Cookie Cups, a candy containing a whole chocolate cookie inside. An estimated $10 million TV and print campaign from Ogilvy & Mather, New York, breaks in March, featuring a flying Reese's Crunchy Cookie Cup.

JULIBER, METZLER, COOK GAIN IN COLGATE SHIFT

[new york-jan. 16] Colgate-Palmolive Co. is continuing to juggle its leadership as it struggles to deal with challenges to its North American business. Ian Cook, 44, moves to president, Colgate-U.S., New York, from exec VP-marketing, Colgate-U.S. He succeeds Lois Juliber, 47, who becomes exec VP-chief of operations for the developed regions of North America and Europe, She had been Colgate North America president. David Metzler, 54, becomes exec VP-chief of operations for Colgate in Latin America, Asia/Pacific, Africa, Eastern Europe. Succeeding him as president, Colgate-Europe, is Javier Teruel, 47, from president, Colgate-Mexico, Mexico City. The new structure divides responsibility roughly equally between mature markets and developing markets for Colgate.

IBM DEFENDS TV SPOT SHOWING OWL RESCUE

[armonk, n.y.-jan. 15] IBM Corp. stood by a new commercial showing a young girl rescuing an injured owl, saying it produced the spot with input from six or seven wildlife experts, including people licensed by the U.S. Fish & Wildlife Service to handle birds of prey. An administrator for that department had raised questions about and begun to investigate the spot (adage.com, Jan. 13), saying the girl in the spot appeared to be illegally keeping a protected Great Horn Owl in captivity and that owls are too dangerous to be held by people. An IBM spokesman stressed IBM never intended to show the owl in captivity. In the commercial from Ogilvy & Mather, New York, the girl and her father go to a CD-ROM encyclopedia for information.

TIME LIFE EXPANDS, BUYS MUSIC MARKETER

[alexandria, va.-jan. 13] Time Life has acquired 50% of Heartland Music and 100% of Music for Little People from Welk Direct Marketing, Santa Monica, Calif. Time Life said Heartland Music is a leader in the direct response marketing of country, gospel, nostalgia, easy listening and popular music genres. In addition, Heartland operates the largest mail-order music catalog in the country.

N.Y. YELLOW PAGES AGENCY ADDS BELGIAN SHOP

[new york-jan. 15] Yellow Pages and recruitment agency TMP Worldwide finalized its acquisition of Belgian recruitment ad agency Recruitment Communication & Services. RC&S plus additional recruitment shop buys in the Netherlands and the U.K. are expected to add $7 million in commissions and fees to the agency's annual billings, which in 1995 were $123.9 million.

RAPP COLLINS BUILDS BY ADDING TORONTO AGENCY

[new york-jan. 16] Rapp Collins Worldwide acquired Toronto-based Communicaide Integrated Marketing Services. It will be renamed Rapp Collins Communicaide and be folded into Hughes Rapp Collins, also Toronto, to form the largest direct-

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