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RECRUITMENT NOW FUNCTION OF MARKETING

By Published on .

Careerpath.com, a recruitment site co- founded by the Boston Globe, Chicago Tribune, Los Angeles Times, The New York Times, San Jose Mercury News and Washington Post, is sponsoring an online job fair through May 16.

Careerpath lists nearly 350,000 job postings from 85 affiliated newspapers. For the fair, it is offering new job listings, industry-themed pavilions and daily chat events led by executive recruiters and other human resources experts.

WEB-FRIENDLY SERVICE

"Recruitment is becoming more of a marketing activity," says Ben Bellinson, senior VP-product management and marketing at Careerpath.com. "An employer has to effectively market itself to attract the good employees. The Web is a great place to do that."

Recently the site launched a radio, outdoor, online and print campaign promoting its virtual job fair. Campbell-Ewald, Los Angeles, handles.

"We have really begun to spend behind our brand this year," says Mr. Bellinson. "We know online recruitment is here for good, and building a brand is the only

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