Careerpath lists nearly 350,000 job postings from 85 affiliated newspapers. For the fair, it is offering new job listings, industry-themed pavilions and daily chat events led by executive recruiters and other human resources experts.
"Recruitment is becoming more of a marketing activity," says Ben Bellinson, senior VP-product management and marketing at Careerpath.com. "An employer has to effectively market itself to attract the good employees. The Web is a great place to do that."
Recently the site launched a radio, outdoor, online and print campaign promoting its virtual job fair. Campbell-Ewald, Los Angeles, handles.
"We have really begun to spend behind our brand this year," says Mr. Bellinson. "We know online recruitment is here for good, and building a brand is the only