Red Bull hits New York

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Red Bull, Santa Monica, Calif., the energy sports drink with a cultlike following, moves into the New York area the week of April 11, with an office opening in Hoboken, N.J. The fruity, vitamin-rich beverage had previously been available in New York only through entrepreneurs importing it from a distributor in Ireland, according to a spokeswoman for Red Bull North America. Advertising is handled by Kaftner, Vienna, and by VitroRobertson, Los Angeles, in the U.S.

Copyright April 2000, Crain Communications Inc.

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