Red Lobster account in review

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Darden Restaurants' Red Lobster put its $80 million account into review just weeks after launching a new campaign from Grey Advertising, New York. Exec VP-Marketing Wyman Roberts said the review does not reflect on the quality of the new ads, which tout Red Lobster's fresh ingredients and preparation techniques with the tagline, "Prepared so fresh you can taste it." Weak sales results and an overall review of Red Lobster's business partners led to the decision to review, he said. Grey and four undisclosed agencies will compete, sources said. Morgan, Anderson & Co., New York, is conducting the review. Media, at Zenith Media, is not affected.

Copyright May 1997, Crain Communications Inc.

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