Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Red Lobster unveils refurbished units

Published on .

Red Lobster, following a 10-month revitalization initiative to rehab older units, will begin testing a campaign touting "Come see the new Red." Beginning May 1 in the Tampa, Fla., market, the regional campaign will include radio, outdoor and print ads, plus newspaper inserts and in-store specials. Creative plays on the word "red" in such taglines as "IncREDible seafood" and "There's so much to be discoveRED." The renovation program will expand to the Dallas market this year, and based on customer satisfaction results, will be expanded into the remaining five regions next year. Euro RSCG Tatham, Chicago, handles the Orlando-based seafood restaurant chain.

Copyright April 2000, Crain Communications Inc.

Most Popular
In this article: