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Red Sky develops tuner application for FAST summit

Published on .

Red Sky Interactive, one of the sponsors of Procter & Gamble Co.'s Future of Advertising Stakeholders Summit on Aug. 20-21, has developed a Java-based tuner that will let users monitor the event in real time. The application, called Ad-Vantage Tuner, is part of Red Sky's Flying Object product line, and it can be downloaded at www.fastsummit.com. The application not only lets consumers access summit coverage, but lets advertisers track who is using the tuner, how many copies are being downloaded, how long users are spending with the application, and other information.

Copyright August 1998, Crain Communications Inc.

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