Red Tail Ale: Women Are from Venus. Men's Heads Explode.

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Red Tail "Carpet"
Wow. We thought we'd seen everything in beer advertising, then we saw this new campaign for the Mendocino Brewing Company's Red Tail Ale from Santa Monica agency Colby & Partners. The theme is familiar. Men and women are different. The execution, however, is a bit unusual and more than a little disturbing.

In two spots directed by Timothy Kendall via his own Effigy Productions, men who are exposed to excessive chitchat about art or carpeting literally explode -- or, rather, their heads explode -- all over everything. The tagline for these grisly displays? "Men are brewed differently. So is Red Tail Ale."

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