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REDBOOK

Published on .

Parent: Hearst Magazines

Editor: Kate White (since October 1994)

Ad pages: 284.4, +6.2%

Circulation: 3,401,775, +1.7%

This books aims to be the "bridge" between the young fashion/beauty titles and the traditional women's service group. The monthly magazine has the smallest circulation of the Seven Sisters and also has the youngest median age reader at 40 years old. In a major repositioning four years ago, Redbook was the first to put heavy emphasis on beauty and fashion, and it has paid off with beauty and fashion advertising. To increase consumer awareness, the magazine will be signing a $1 million promotional deal in the near future with a major tennis tournament.

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