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Redesigned 'Fortune' debuts

Published on .

The redesigned issue of Fortune hit newsstands Monday. Among the changes: One inch was shaved off the width, reducing the magazine to 8 inches wide (its length remains 10 7/8 inches); the type size was reduced by a half point and the editorial to ad ratio was tilted slightly in favor of more edit. As a result, two new sections were added--"Digital Watch," to focus on technolgy information, and "Personal Fortune," to cover consumer investing. Jolene Sykes, who took over as publisher earlier this year, said the redesign gives advertisers "more and better designed positioning and has more clearly defined departments." And the magazine for the first time is accepting classified ads. A 15-word classifed costs $210; display classified costs $650 per inch..

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