"This is a homecoming of sorts, as our relationship with GPI goes back to almost 25 years now," says Sandeep Goyal, president of Rediffusion DY&R. Rediffusion has previously handled brands such as Red & White, Jaisalmer, Rothman's Select and North Pole.
The Media Edge, the media division for Rediffusion DY&R, has also been assigned the media buying accounts for all GPI brands, including Red & White, Cavanders, Select and Originals.
Godfrey Philip India, formed in 1936, is today the second-largest player in the Indian cigarette industry. It's a joint venture between the KK Modi Group and the global cigarette major Philip Morris Cos. Both of Rediffusion DY&R's global equity partners, Dentsu and Young & Rubicam, work with Philip Morris in various countries around the world.
Copyright April 2000, Crain Communications Inc.