Reebok effort will tout DMX running shoes

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In an effort to resuscitate its ailing sales, Reebok International is in the early stages of formulating a new campaign, focusing on the DMX technology of its athletic shoes. Specifically, running footwear will be targeted, which has re-emerged as a growing category of the athletic shoe business. Scheduled launch date of the campaign is late April, from Berlin, Cameron & Partners, New York.

Copyright March 1999, Crain Communications Inc.

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