Reebok International will break a spot in Philadelphia later this week that begins a marketing effort for its upcoming footwear and apparel products endorsed by celebrated National Basketball Association rookie Allen Iverson. Called "Yo, Allen," the spot from Leo Burnett
USA, Chicago, has fans in Philadelphia asking questions of the young 76er, including one from his team's owner, Pat Croce. "When do you plan to have a [championship] ring on your finger?" teases Mr. Croce. The spot will air nationally in January. Mr. Iverson's Reebok basketball shoe is called "The Question."
Copyright December 1996, Crain Communications Inc.