×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Reebok files lawsuit against TriStar

Published on .

Reebok International filed a lawsuit in U.S. District Court in Los Angeles against Sony Corp.'s TriStar Pictures claiming it paid more than $1.5 million in promotion and product placement fees for the studio's release of "Jerry Maguire." The studio supposedly agreed to run a Reebok commercial as part of a scene near the end of the film; however, in the movie's final edits the commercial was cut from the film, according to a report in the Wall Street Journal. The suit is said to seek $120 million in damages.

Copyright December 1996, Crain Communications Inc.

Most Popular
In this article: