Reebok kicks off O'Neal NBA spot

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Reebok International this week begins airing a 90-second spot starring marquee basketball endorser Shaquille O'Neal, the first in a series that will run through the National Basketball Association playoffs. The spots were produced by Mr. O'Neal's management, working within a creative framework devised by Leo Burnett USA, Chicago.

Copyright April 1997, Crain Communications Inc.

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