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Reebok moves $90 mil in media buying to Grey

Published on .

Reebok International has selected Grey Advertising, New York, to handle its $90 million global media buying account. Grey beat out D'Arcy Masius Benton & Bowles, New York. Leo Burnett USA, Chicago, was the incumbent. Reebok is now scouting for agencies to handle creative assignments, but has decided that Heater Advertising, Boston, will have the lead role. Grey's win comes a week after snaring HFS' $100 million global media account and $20 million in media work from SmithKline Beecham.

Copyright August 1997, Crain Communications Inc.

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