Reebok is creating an Atlanta-based version of a current coupon promotion that targets five Asian markets, including Korea, Taiwan and Hong Kong.
CROSS PROMOTIONS A KEY
The effort for the Asian markets is a cross-promotion with V1, a prominent music and entertainment cable service in Asia. Consumers who access the site (http://www.planetreebok.com) can see Reebok-sponsored V1 programs or download a coupon for 20% off any Reebok purchase, redeemable at retailers in those countries.
It's yet to be determined if the Atlanta-targeted variant will allow consumers to redeem their coupons at all Atlanta retailers, or only at The Athlete's Foot presents Planet Reebok, an Atlanta store the marketer and retailer opened in April.
This fall, Reebok will execute another promotion through its Web site that seeks to drive consumers into the approximately 105 soccer specialty retailers in the U.S.
"If [Reebok's] mission is to be the information source for sports and fitness around the world, then we have to address the world through our site with content specific for all consumers around the globe," said Reebok's Brenda Goodell, VP-new media and programming.
Separately, Reebok will break its first ad dedicated to Web site promotion next month in Sports Illustrated. Leo Burnett USA, Chicago, handles.