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Reebok to open search for media-buying shop

Published on .

Reebok International said it will be at least three to four weeks before it begins searching for a new media-buying agency and possible additional creative resources after Leo Burnett USA, Chicago, resigned May 2. The company marketer confirmed that Y&R Advertising, New York, has expressed interest. Also,Separately, Roger Best is moving from senior VP-general manager, Reebok North America, to the new post of senior VP-general manager of European operations. He'll be replaced in the North American post by Bill Sweeney, formerly regional VP-Asia Pacific, succeeds Mr. Best.

Copyright May 1997, Crain Communications Inc.

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