×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Reebok to open search for media-buying shop

Published on .

Reebok International said it will be at least three to four weeks before it begins searching for a new media-buying agency and possible additional creative resources after Leo Burnett USA, Chicago, resigned May 2. The company marketer confirmed that Y&R Advertising, New York, has expressed interest. Also,Separately, Roger Best is moving from senior VP-general manager, Reebok North America, to the new post of senior VP-general manager of European operations. He'll be replaced in the North American post by Bill Sweeney, formerly regional VP-Asia Pacific, succeeds Mr. Best.

Copyright May 1997, Crain Communications Inc.

In this article:
Most Popular