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Reebok to sponsor sports-themed area on AOL

Published on .

As previously reported, America Online and Reebok, Stoughton, Mass., signed a deal for the sports marketer to sponsor a sports-themed interactive program called "Planet Reebok" on AOL. Reebok will supply Olympic sports content and coverage, offer contests and prizes, as well as transactions. Links from the AOL area will connect to other Olympic sites sponsored by Kodak, AT&T, IBM, and Reebok's site http://www.planetreebok.com.

Copyright July 1996 Crain Communications Inc.

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