As expected, Reebok International came aboard as one of the first sponsors of the new women's American Basketball League. Besides providing practice wear, logos and uniform designs, a 30-second commercial featuring the New York Gazelles, a women's high school basketball team, will also air at the end of June on ESPN and MTV. Reebok will also have regional radio advertising and have already placed print ads in the July issues of Self
and Women's Sport and Fitness
. Leo Burnett
USA, Chicago, is handling the account. Two other companies, presumably athletic shoe marketers, have also signed on as sponsors for the ABL.