Reebok taps Eisnor for Web site development

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Reebok International has tapped Eisnor Interactive, Boston, to help build consumer awareness and drive traffic to Reebok.com. Eisnor will develop a promotions campaign that includes customer registration loyalty marketing programs. Reebok.com also is planning to launch Web sites for all its footwear collections with Eisnor's help.

Copyright September 1999, Crain Communications Inc.

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