The non-carbonated drink, Reebok Fitness Water, is to come in three fruit flavors.
The licensing agreement calls for an initial term of three years, with the possibility of a two-year renewal based on performance. Clearly Canadian will pay Reebok a royalty based on a percentage of net sales of the beverage. No advertising is planned for the moment. Omnicom Group's Karacters Design Group, part of DDB, Vancouver, helped with the launch. -- Laura Petrecca
Copyright April 2001, Crain Communications Inc.