Reeling in the new business

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Arnold Worldwide may have had one of the best years in the ad industry. Too bad that year happened to have been 2001. At a time when national ad spending dropped off a cliff, Havas Advertising's Arnold continued to reel in new business-including Choice Hotels, Fidelity Investments as well as The Washington Post-and purchase or absorb shops around the country. Boston-based Arnold brought Jordan McGrath Case & Partners into the Arnold family, with the New York shop now Arnold McGrath. Though Arnold got its much desired spirits client (Brown-Forman Corp.'s Jack Daniel's Tennessee Whiskey and Southern Comfort) after the May purchase of St. Louis agency Simmons Durham, it still seeks telecom, beer and technology clients, and it would like more business from Brown-Forman, McDonald's Corp., Procter & Gamble Co. and Volkswagen of America. As part of publicly held Havas, the agency is keeping a close eye on costs and last year had its first significant layoffs-more than 50, or 5% of staff. Revenue in 2001 increased 30% from $145.3 million from acquisitions and new business.

LOOKING AHEAD

Arnold may expand its five-office network with acquisitions on the coasts.

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