Reese's promo tied to NASCAR

Published on .

Most Popular
Hershey Chocolate U.S.A. launches its Reese's/Bill Elliott $1 Million Driving Challenge on Sunday. The national on-pack promotion will offer one sweepstakes winner the chance to race against NASCAR champion Bill Elliott for a $1 million purse. If Elliott wins, the contestant will receive a Bill Elliott Signature Edition Ford Thunderbird. In addition to the grand prize, there will be 42 promotions in 27 different markets along the NASCAR circuit. Consumers can also win instant prizes if they have winning wrappers. The Championship Group, Atlanta, created the promotion.

stink
A group called Former Anorexia Sufferers Strike Back has launched a campaign against Stockholm retailer Hennes & Mauritz's new swimwear ad campaign featuring "Baywatch" actress Pamela Anderson. Angered by H&M's posters (from McCann-Erickson Denmark), the group claimed credit for spreading a foul-smelling liquid over the floors of H&M's four stores in Stockholm. In a letter to Swedish evening newspaper Aftonbladet, FASB says it decided to make a stink in protest of H&M's use of Ms. Anderson in the ad campaign. Her curvaceous figure contributes to anorexia nervosa, which can lead to death, it says. Many of the posters have also been vandalized.

catalog named
Micro Warehouse won the 1995 Catalog of the Year Award Thursday at the 10th Annual American Catalog Awards presentation in Chicago. Out of 343 entries, Micro Warehouse was selected because it has achieved success in a highly competitive field, excelled in customer service and set an example for others in the industry, according to Catalog Age, which sponsored the awards. The multi-title computer products cataloger has shown "a keen sense for opportunity worldwide," said Catalog Age Editorial Director Laura Christiana. In 1994, net sales at Micro Warehouse increased 72% and international sales grew by 281%.

Hakeem's a steal
It's blue light special time for marketers looking for pitchmen as the National Basketball Association championship series gets under way. Among the top bargains available this season are Houston's Hakeem Olajuwon, the single most dominant player in the NBA and a gentleman who speaks six languages, runs an investment company and designs his own clothes, according to a marketing "scouting report" from Foote, Cone & Belding, San Francisco. Other best buys include Anfernee Hardaway, sleek and stylish on the court, and Grant Hill, who is being groomed by the NBA as the next Jordan and may well be if Detroit starts winning.

Some specific suggestions include: for Doublemint gum, Horace Grant and his twin brother, Harvey, who plays for Portland; Brian Shaw teaming up with Shaquille O'Neal in a Shaw-Shaq coupon redemption promo; Kenny Smith and the seven other NBA Smiths for Smith Brothers cough drops; or Charles Jones and his six basketball-playing brothers for a MCI Friends & Family testimonial.

In this article: