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Regional blitz for Duck Head khakis

Published on .

Duck Head Apparel, Winder, Ga., is launching a $10 million nine-month campaign to promote its khaki pants and shorts. TV, print and radio plus cinema advertising and non-traditional media such as ATM receipts will support the brand in 80 markets in 13 Southern states. Buntin Group, Nashville, Tenn., and Des Grippes Gobe, New York, handle.

Copyright June 1998, Crain Communications Inc.

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