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Regional kids portal launches in Latin America

Published on .

Kidmachine.com has launched as a regional Latin American portal targeting Spanish- and Portuguese-speaking 6- to 12-year-olds, providing access to information and entertainment similar to kids content available in the U.S. and Europe. The first wave of marketing and promotional activity will roll out in Argentina, Brazil, Colombia and Mexico. The second phase will target Chile, Ecuador, Peru, Puerto Rico, Uruguay and Venezuela, as well as Spain. Kidmachine is partially backed by a strategic partnership with StarMedia Network, an Internet media company for Spanish- and Portuguese-speaking audiences, which has made an early stage

Copyright May 2000, Crain Communications Inc.

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