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Regis McKenna moves division

Published on .

Regis McKenna Inc. Monday will announce it is splitting off its marketing communications business and will move its remaining management consulting operation into a strategic alliance with Gemini Consulting, the U.S. arm of European management consultants Cap Gemini Sogeti.

The Association of National Advertisers formed a New Technologies Committee whose first goal is to measure the return on investment for Internet advertising, said committee chairman James Garrity, VP-communications for Compaq Computer Corp.

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