As part of a planned expansion, the domain-name registry Register.com
is seeking a new agency to handle its account, estimated at $35 million. Register.com, which formed in July of 1999, launched a $2 million print campaign in October 1999, followed by a $10 million television effort last May. The incumbent, Concept Farm, New York, will not participate in the review.
Copyright November 2000, Crain Communications Inc.