REGISTER.COM TAPS IMPIRIC FOR ITS $20 MILLION ACCOUNT

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Register.com tapped WPP-owned Young & Rubicam's Impiric Worldwide, New York, as agency of record for its $20 million account. The marketing services shop won the business after a review of several agencies. It will provide brand positioning and customer segmentation for the domain-name registry.

Copyright March 2001, Crain Communications Inc.

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