Where do you turn when you need industry guidance and resources? We've put together a handy reference guide of key groups representing businesses like yours—groups that can provide answers and are, in many instances, developing research and speaking on behalf of your interests in important policy decisions.
Advertising Self-Regulatory Council (Formerly NARC)
Lee Peeler, president-CEO
Wayne J. Keeley, director, Children's Advertising Review Unit
Peter Marinello, director, Electronic Retailing Self-Regulation Program
Andrea Levine, director, National Advertising Division
Bruce Hopewell, director, National Advertising Review Board
Genie Barton, director, Online Interest-Based Advertising Accountability Program
American Advertising Federation
American Assn. of Advertising Agencies
Dick O'Brien, exec VP-director of gov't relations -- email@example.com
American Beverage Assn.
Assn. of National Advertisers
Advertising Research Foundation
432 Park Ave. South, 6th Floor
New York, NY 10016-8013
Bill Cook, research & standards initiatives
CTIA: The Wireless Assn.
Direct Marketing Assn.
1615 L St. NW, Suite 1100
Washington, DC 20036
Linda Woolley, exec VP- Washington operations
Jerry Cerasale, senior VP-gov't affairs
Rachel Nyswander Thomas, VP-gov't affairs
Distilled Spirits Council of the United States
Mark Gorman, senior VP-gov't relations
1250 I St., NW, Suite 400
Washington, DC 20005