Staines-based agency Big Stick Advertising created the campaign while London-based DWS handled media buying. Online advertising is handled by CHBi Razorfish.
Regus International Marketing Director Jonathan Dutton says, ``This `Global Village' campaign will use both established and new media routes to raise awareness amongst our decision-making target office. A significant element of the campaign will also be directresponse focused, in order to support Regus' 42 U.K. business centers.''
Regus operates 190 fully-serviced business centers, encompassing more than 8,000 highspecification individual office in 34 countries.
Copyright June 1998, Crain Communications Inc.