Panelists include Melody Justice, VP-director of presence marketing, Coca-Cola Co.; Roger Blankstein, senior VP-trade marketing, Fruit of the Loom; Rich Reider, manager of event marketing, Miller Brewing Co.; Ray Gillette, president of integrated services, DDB Needham Worldwide; and Randy Goodman, senior VP-general manager, RCA Label Group.
Panels will focus on corporate case studies that use country music, the country-music audience and how to match artists and brands. DDB Needham Worldwide Chairman-CEO Keith Reinhard will present the conference keynote address. Participating artists include Wynonna, Lorrie Morgan and BlackHawk.
Sponsors include TNN: The Nashville Network, CMT: Country Music Television, Warner/Avalon and American Airlines. For registration information, contact CMA at (615) 244-2840.