Two research companies are girding for a head-to-head battle over who can provide more accurate Web site audience ratings and demographics.RelevantKnowledge, a company founded by two former Turner Broadcasting System executives, is testing its service with 15 Web sites, agencies and marketers in preparation for a June launch. Its main competitor is NPD Group subsidiary PC Meter, which has quickly become a key industry resource for data on the most-visited sites.
RelevantKnowledge hopes to make the most out of a key statistic missing from PC Meter's reports: data on business usage of the Internet. While PC Meter measures Internet usage in 10,000 households, it's only now adding a business panel.
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Copyright April 1997, Crain Communications Inc.