Bozell Worldwide, New York, breaks its first ad campaign today for Renaissance Hotels and Resorts emphasizing relaxation mixed with a company's business culture. Spots include people dancing with lampshades on their heads, a businessman drinking coffee in a tree and a woman awaking in her bed in a garden, with the tagline "Relax. You're at a Renaissance.'' The $15 million program will appear in several national magazines as well as top cable networks.
Copyright April 1997, Crain Communications Inc.