RENAULT PRIVATIZATION CAMPAIGN PITCH BEGINS; AUSTRALIA TO MONITOR NETWORKS' PAY TV PURCHASES; VIETNAMESE WANT TO SET UP IAA CHAPTER; AGENCY KEEPS ACCOUNT AFTER MEXICO SEIZES CLIENT; P & G TO BREAK AD FOR NEW PAMPERS IN U.K.

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PARIS-A $17 million campaign for the partial privatization of carmaker Renault is being put in motion by the French government. Publicis, now handling Renault's traditional ads, will compete with BDDP, Saatchi & Saatchi, CLM/ BBDO, Opera/RLC and Alice. Last week France said it would sell 25% of its 79% share of Renault, along with 8% to 12% of Volvo's 20% share.

CANBERRA-Australia's Trade Practices Commission says it will closely monitor the three national commercial TV networks' interest in buying pay TV operators. The government can block acquisitions that could reduce competition. The TPC does not prohibit media giants from entering pay TV.

HO CHI MINH CITY-Vietnam's fledging ad industry is interested in starting a chapter of the International Advertising Association, just months after the U.S. lifted a 20-year trade embargo. The IAA will discuss starting a chapter with potential agency, media and advertiser members later this year; at least 15 members must join for a chapter to start.

MEXICO CITY-Garcia Patto Publicistas here has been told to continue work on a $20 million account for Banco Union, one of the country's largest banking groups, despite its recent seizure by the government. Mexico took control of Union after accusing top executive Carlos Cabal Peniche of illegally borrowing money from his banks for business interests.

LONDON-Procter & Gamble UK is breaking a $5.5 million campaign for its Pampers Ultra Thin Stretch diapers. The brand is a new version of Ultra Thin diapers (see related story on P. I-31.)

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