RENTWAY TAPS HITCHCOCK FLEMING FOR $20 MILLION ACCOUNT

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(Aug. 28, 2001) -- Rent-to-own retailer RentWay tapped independent agency Hitchcock Fleming & Associates, Akron, Ohio, for its $20 million integrated marketing effort.

Hitchcock Fleming on Oct. 1 will launch a multimedia campaign designed to increase store traffic and customer loyalty, and will handle all creative services, media planning and buying, interactive and database marketing, and public relations and market research for the company. -- Cara Beardi

Copyright August 2001, Crain Communications Inc.

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