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Rep. Tauzin backs ad codes

Published on .

A key House Republican, Rep. W.J. "Billy" Tauzin (R., La.), chairman of the House Telecommunications Subcommittee, prodded advertisers to develop codes to make sure certain ads, such as those for liquor, aren't targeted to kids. "Advertising needs to consider a code, like broadcasters have, to define limits of their ads," he said. "The First Amendment doesn't guarantee the ability to target liquor ads to an audience that can't legally buy those products." Rep. Tauzin made the remarks in a speech Monday to the Association of Local Television Stations in New Orleans.

Copyright January 1997, Crain Communications Inc.

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