×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Report: Local prospects good for Web ads

Published on .

Local Web ad revenues will top $500 million by 2000, according to a new report from Hambrecht & Quist. The report compares the growth of spot cable advertising to local Web advertising, noting that spot revenue accounted for just $8 million in 1980, or 14% of total cable ad revenue, and jumped to $1.4 billion last year, or 27% of the total. Local Web advertising could follow a similar pattern, Hambrecht predicts.

Copyright November 1996, Crain Communications Inc.

In this article:
Most Popular