Report urges broadcasters to limit sex, violence

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In a report to Congress, outgoing Federal Communications Commission Chairman Bill Kennard on Jan. 18 called on broadcasters to do more to control violent and sexual content and to limit airing of ads for movies and products inappropriate for children when a significant number of children are watching. The report also said broadcasters should "reconsider the content" of programs containing gratuitous sex and violence airing when children are watching. While the FTC has called on marketers to limit ads for violent movies in programs reaching high numbers of kids, Mr. Kennard's suggestion is the first that broadcasters' public service responsibility implies a limit on such ads.

Copyright January 2001, Crain Communications Inc.

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