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In its first ever TV campaign, Gambrinus' Corona Light encourages drinkers to look to their brew as they burn calories. In two 30-second spots that broke earlier this month, viewers see beachgoers incorporating that clear bottle into their stretching and lifting routines. The $1 million parody campaign uses the new tagline "Miles away from other light beers." The ads will run through Oct. 3 in Houston, New York, Washington and other eastern cities, and were created by the Richards Group, Dallas. Copywriter: Mike Renfro. Art
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