Republic Industries, Fort Lauderdale, Fla., today changed its corporate name to AutoNation Inc. The move by the company founded 27 months ago by H. Wayne Huizenga signals the marketer's intent to make AutoNation a national brand name in new and used car sales, service and rental. The marketer said last fall it would make the branding move. The 380 new-car dealerships and Alamo, National and CarTemps rental-car brands will adopt AutoNation as a sub-brand. Hill, Holliday, Connors, Cosmopulos, Boston, handles the 45-unit AutoNation branded used-car chain. Currently, Target is advertising a line of tea kettles and other kitchen items designed by architect Michael Graves.
Copyright April 1999, Crain Communications Inc.