Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Required Reading

Published on .

Cammie Dunaway
CMO, Yahoo

"The Wisdom of Crowds," by James Surowiecki "Critical for marketers trying to understand human behavior and anticipate trends."

"On Target," by Laura Rowley "Because all marketers should be students of great marketing."

"Beyond the Brand," by John Winsor "At the forefront of understanding new ways to connect with consumers."

"The Art of Possibility," by Rosamund Stone Zander and Benjamin Zander "Saw Ben Zander speak recently and was mesmerized. A great book on leadership."

Most Popular
In this article: