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Research companies respond to need for more data

Published on .

To make efficient Web ad buys and pitch their sites, Web ad buyers and sellers are hungry for the most compelling, up-to-date research data.

And while there's certainly no dearth of research companies providing Web usage and tracking information, with startups such as @plan and RelevantKnowledge entering the field, there are still voids that need to be filled.

For more on this story, see the full article in INTERACTIVE

Copyright September 1997, Crain Communications Inc.

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