Research companies respond to need for more data

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To make efficient Web ad buys and pitch their sites, Web ad buyers and sellers are hungry for the most compelling, up-to-date research data.

And while there's certainly no dearth of research companies providing Web usage and tracking information, with startups such as @plan and RelevantKnowledge entering the field, there are still voids that need to be filled.

For more on this story, see the full article in INTERACTIVE

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