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Research and e-mail dominate consumers' Web habits

Published on .

Consumers turn to the Internet mainly for research and e-mail, rather than playing games or reading, according to the 1997 Price Waterhouse Consumer Technology Survey. And even though one in four American households is online, almost half of those without Internet access say they will remain without it.

Price Waterhouse's Entertainment, Media & Communications Group conducted the study, which polled 1,010 U.S. consumers. Some 43% of home users polled used the Net for research; 34% relied on it for e-mail. In contrast, only 9% said they used it for entertainment such as playing games; 5% reported they read online newspapers or magazines; and just 4% frequented chat sites.

Copyright June 1997, Crain Communications Inc.

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