×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Research and e-mail dominate consumers' Web habits

Published on .

Consumers turn to the Internet mainly for research and e-mail, rather than playing games or reading, according to the 1997 Price Waterhouse Consumer Technology Survey. And even though one in four American households is online, almost half of those without Internet access say they will remain without it.

Price Waterhouse's Entertainment, Media & Communications Group conducted the study, which polled 1,010 U.S. consumers. Some 43% of home users polled used the Net for research; 34% relied on it for e-mail. In contrast, only 9% said they used it for entertainment such as playing games; 5% reported they read online newspapers or magazines; and just 4% frequented chat sites.

Copyright June 1997, Crain Communications Inc.

In this article:
Most Popular