×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Research: Home use of online services doubles

Published on .

Household use of online services or the Internet has doubled in the past year, growing from 6.5 hours per week in 1996 to 12.8 hours per week this year, according to the 1997 Homefront survey released Sept. 8 by market research company Odyssey, San Francisco. The survey also found that 48% of U.S. households with computers are now online. However, these increases come at a time when consumers' opinion of online/Internet service providers is at an all-time low, Odyssey found.

Copyright September 1997, Crain Communications Inc.

In this article:
Most Popular