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Research: Sports sites not just for guys

Published on .

According to new research from NPD Online Research, 36% of females who go online retrieve sports news on the Internet, and 46% of females polled said they retrieve more sports news via the Internet than they did six months ago. The survey, based on online polling of more than 3,000 respondents, found that while 23% of females still view TV as their primary source of sports news, 20% said they go to the Web first for sports news.

Copyright April 1999, Crain Communications Inc.

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