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RESEARCHER OFFERS SEMINARS ON XERS

Published on .

MILWAUKEE-A research company here is offering seminars for companies interested in marketing to Generation X.

Otherwise known as the baby busters, Generation X includes those born between 1961 and '81.

Jorian Clarke, president of SpectraCom, said the seminars are titled "Shut Up & Listen, Generation X-the Lost Baby Busters."

The last seminar was held earlier this month. They're designed to explain the lifestyle of Generation Xers. The sessions employ slides and music, and also paint a picture of the baby buster as someone who's cynical of advertising and wants to find things of value.

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